Higher Education Marketing Agencies Suck!
Ditch The Old Way And Start Getting Results!
What Can You Do For Me?
Learn What The 5 Reasons A Prospective Student Doesn’t Enroll?
WHY I DO THIS
Because schools deserve better — and the industry isn't delivering.
“I have hired the best, and fired the best!”
Marketing has changed fast—but most colleges and trade schools are stuck with outdated strategies, overpriced agencies, or underperforming teams.
-
AI hasn’t made marketing easier—just noisier.
The tools have evolved, the rules keep shifting, and the promises of “DIY marketing” rarely deliver real results. -
Agencies boast about automation and smart targeting,
but they still charge you like it’s 2015—with little accountability. -
They focus on vanity metrics
like impressions and clicks, instead of what actually matters: quality leads that convert into enrollments. -
Most are bloated, slow to adapt,
and don’t understand how admissions really works. -
When they underdeliver,
you’re the one left dealing with the consequences.
BELIEF
IT'S TIME TO DO THINGS DIFFERENTLY
IT'S TIME TO DO THINGS DIFFERENTLY
I’ve been working in the Higher Education space for nearly 20 years — and I’ve seen too many suffer from poor marketing..I believe there is a smarter way!
I Believe…
✅ Every school should have access to effective, affordable marketing – Not just those with deep pockets
✅ Accountability, transparency, and real outcomes — not inflated reports.
✅ In Working As a Partner, not a vendor — because enrollment success isn’t just about leads, it’s about the full journey from first click, to first class.
Let me get to the point:
I want your business — because I know I can help you grow. I’ve worked with dozens of schools and delivered results consistently. I don’t have a reel of polished video testimonials — that’s on me — but I do have real clients, real referrals, and real outcomes.
Want to talk to a few of them? Click here to request my referral list.
Click to Improve Your Marketing With AI Enhanced Solutions, Driven By Experience
ABOUT
From admissions rep to marketing agency founder, I’ve helped colleges and trade schools grow enrollments since 2006. I know what works and what doesn’t — because I’ve been on your side of the desk.
If your school is struggling to meet enrollment goals, spending too much on advertising, give me a call or send me message and I will create a unique 5 minute video audit of your online marketing, or, we can simply set a time to chat.
Background
🧠 Now: Independent consultant helping schools grow smarter
🎯 2023–2025: Pivoted to specialize exclusively in education — College Marketing Pros
🚀 2017–2023: Freelance consulting with colleges and other businesses
📈 2009–2017: Marketing & Operations Director positions
🎓 2006–2009: Admissions to Director of Admissions
Check my LinkedIn Profile.
WHAT I DO
Generate High Quality Leads That Convert
What I Do (Services)
Custom Marketing Solutions for Colleges and Trade Schools
Enrollment Strategy & Funnel Optimization
Identify leaks and unlock growth opportunities in your student recruitment process.AI-Powered Automation
Use AI to streamline marketing, boost response times, and improve personalization at scale.Marketing Audits & Performance Improvement
Audit your current efforts and uncover what’s working, what’s not, and where to improve.Lead Nurturing & CRM Optimization
Ensure your systems work together to convert leads into students with less friction.
It Just Takes 5 Minutes To Improve Your Marketing, I Am Just a Click Away
WHY MOST SCHOOLS MISS ENROLLMENT TARGETS
Misplaced Blame: It’s common to blame marketing or admissions when enrollment goals aren’t met, but the root causes often go deeper.
Costly Solutions:
Some schools increase marketing to generate more leads, hoping a few will convert—but this drives up ad spend and isn’t efficient.
Others focus on training or hiring admissions reps, which can also be expensive and slow to show results.
Missed Opportunities:
⏱️ Slow Speed to Contact: 78% of prospective students enroll at the first school that contacts them. If your team isn’t responding within 5 minutes, you’re likely losing leads.
📉 Inconsistent Follow-Through: Most reps stop after 1–2 attempts, but it takes an average of 11 touchpoints to convert a lead. Without consistent follow-up, warm leads go cold.
🧠 Misreading the Student Journey: Many prospects are still uncertain, juggling doubts and life responsibilities. They need reassurance, not just information. Skilled reps who know how to build trust and guide conversations are essential.
A Better Way: There’s a smarter, more cost-effective way to improve both marketing and admissions without increasing costs or losing leads—let’s talk about it on our upcoming call.
If you want insight into your marketing – we can quickly identify areas of your marketing that are driving up costs or not getting good results, click below to get in touch.
THINGS EVERY SCHOOL LEADER SHOULD KNOW
What is a good conversion rate? – If you do not understand this question, then learning how to manage admissions can be a game changer! There are 5 key performance indicators to pay attention to:
- Cost Per Lead (CPL): What is your ad cost divided by your lead volume.
- Cost Per Enrollment (CPE): What is your ad cost divided by the number of enrollments.
- New Lead to Contact: Measure both the percentage of new leads to contacted leads, and, what is the average time to contact (it should be less than 5 minutes as often as possible).
- Contact to Appointment: What percentage of contacted leads convert into appointments made?
- Show Rate: What percentage of appointments made convert into campus visits?
- Application Rate: What percentage of campus visits convert into applications?
- Enrollment Rate: What percentage of applications convert into an enrolled student?
If you have a DOA (Director of Admissions) who monitors these KPI’s, it will dramatically improve your admissions team’s performance. Managing your admissions team is how you sustain and grow your school. But if you are not measuring your team using these KPI’s, you are flying blind. That is not a smart way to manage growth.
If you want insight into your marketing – we can quickly identify areas of your marketing that are driving up costs or not getting good results, click below to get in touch.
What Are Good Conversion Rates? Most colleges convert 5 out of every 100 leads, that is 5% Yikes!! Good schools are between 5-7%, but with a good team, good training and coaching, and a solid automated marketing system, I have seen teams reach 11-17%.
- What is a good CPL & CPE? – There is no definitive answer, but I can provide some insight based on the dozens of schools I have helped.
The answer depends on your location, presence, program educational level (diploma, associate, bachelor, etc.). It has been my experience that the higher degree level, the harder it is to generate good leads. A diploma program, you can get leads under $50 – $100 CPL, and a cost per enrollment (CPE) of less than $1000.
For every degree level higher, it gets more expensive. It is also a good idea to have well trained and well educated admissions reps for the higher degree levels.
HOW TO EVALUATE YOUR AGENCY
When I was the Marketing Manager, my boss would ask me to evaluate our current marketing agency or vet a potential new one. At the time, I did not have a systemized way to do this. For existing agencies, the only metrics I would use were cost per lead and cost per enrollment, a very narrow and often unfair method. However, when vetting a new agency, I primarily focused on their past experiences and approaches. Unfortunately, very few knew just what to say or what to pitch. We would go back and forth on what type of agency to hire; a specialized education marketing agency or a general one that never worked with schools before. Our thinking was stick to tried and true and do nothing new, innovative, or creative – or, give a new agency the chance to cone in with a different perspective and see if they can do what the specialist agency.
Agency Evaluation Checklist
- What metrics are they focusing on? If it isn’t cost per lead, conversions rates, and focus on lead capture forms, phone calls, social media comments, or DM’s, then they are not covering all the bases.
- Are they conducting AB tests (multivariate testing)? Split testing campaigns is a very strategic or surgical way of evaluating the performance of an ad, landing page, or campaign to optimize it for better performance.
- Do they provide insights or just reports? I find it simply lazy to just provide a report without any context or insight. Providing a report is putting all the work on the client when it should be the expert’s job to digest and interpret the data and provide guidance for next steps.
- Are they proactive? Do they reach out to. you with new ideas or things they want to try? Do they provide any market information such as influence from current market conditions?
- If you are vetting a NEW agency, ask if they can provide a free sample ad, ask to see their landing page templates and as what the conversion for them are, ask them to show you what they deem a successful campaign is. Here, you have to use your own judgment, but, if you have ben working with them for a while, you can accurate evaluate their performance over the course of 3-6 months. If your CPL seems to get higher, or your conversions are dipping, then it is time to do an audit.
HOW TO EVALUATE YOUR AGENCY
When I was the Marketing Manager, my boss would ask me to evaluate our current marketing agency or vet a potential new one. At the time, I did not have a systemized way to do this. For existing agencies, the only metrics I would use were cost per lead and cost per enrollment, a very narrow and often unfair method. However, when vetting a new agency, I primarily focused on their past experiences and approaches. Unfortunately, very few knew just what to say or what to pitch. We would go back and forth on what type of agency to hire; a specialized education marketing agency or a general one that never worked with schools before. Our thinking was stick to tried and true and do nothing new, innovative, or creative – or, give a new agency the chance to cone in with a different perspective and see if they can do what the specialist agency.
Agency Evaluation Checklist
- What metrics are they focusing on? If it isn’t cost per lead, conversions rates, and focus on lead capture forms, phone calls, social media comments, or DM’s, then they are not covering all the bases.
- Are they conducting AB tests (multivariate testing)? Split testing campaigns is a very strategic or surgical way of evaluating the performance of an ad, landing page, or campaign to optimize it for better performance.
- Do they provide insights or just reports? I find it simply lazy to just provide a report without any context or insight. Providing a report is putting all the work on the client when it should be the expert’s job to digest and interpret the data and provide guidance for next steps.
- Are they proactive? Do they reach out to. you with new ideas or things they want to try? Do they provide any market information such as influence from current market conditions?
- If you are vetting a NEW agency, ask if they can provide a free sample ad, ask to see their landing page templates and as what the conversion for them are, ask them to show you what they deem a successful campaign is. Here, you have to use your own judgment, but, if you have ben working with them for a while, you can accurate evaluate their performance over the course of 3-6 months. If your CPL seems to get higher, or your conversions are dipping, then it is time to do an audit.
When I was the Marketing Manager, my boss would ask me to evaluate our current marketing agency or vet a potential new one. At the time, I did not have a systemized way to do this. For existing agencies, the only metrics I would use were cost per lead and cost per enrollment, a very narrow and often unfair method. However, when vetting a new agency, I primarily focused on their past experiences and approaches. Unfortunately, very few knew just what to say or what to pitch. We would go back and forth on what type of agency to hire; a specialized education marketing agency or a general one that never worked with schools before. Our thinking was stick to tried and true and do nothing new, innovative, or creative – or, give a new agency the chance to cone in with a different perspective and see if they can do what the specialist agency.
Agency Evaluation Checklist
- What metrics are they focusing on? If it isn’t cost per lead, conversions rates, and focus on lead capture forms, phone calls, social media comments, or DM’s, then they are not covering all the bases.
- Are they conducting AB tests (multivariate testing)? Split testing campaigns is a very strategic or surgical way of evaluating the performance of an ad, landing page, or campaign to optimize it for better performance.
- Do they provide insights or just reports? I find it simply lazy to just provide a report without any context or insight. Providing a report is putting all the work on the client when it should be the expert’s job to digest and interpret the data and provide guidance for next steps.
- Are they proactive? Do they reach out to. you with new ideas or things they want to try? Do they provide any market information such as influence from current market conditions?
- If you are vetting a NEW agency, ask if they can provide a free sample ad, ask to see their landing page templates and as what the conversion for them are, ask them to show you what they deem a successful campaign is. Here, you have to use your own judgment, but, if you have ben working with them for a while, you can accurate evaluate their performance over the course of 3-6 months. If your CPL seems to get higher, or your conversions are dipping, then it is time to do an audit.
HOW TO EVALUATE YOUR AGENCY
When I was the Marketing Manager, my boss would ask me to evaluate our current marketing agency or vet a potential new one. At the time, I did not have a systemized way to do this. For existing agencies, the only metrics I would use were cost per lead and cost per enrollment, a very narrow and often unfair method. However, when vetting a new agency, I primarily focused on their past experiences and approaches. Unfortunately, very few knew just what to say or what to pitch. We would go back and forth on what type of agency to hire; a specialized education marketing agency or a general one that never worked with schools before. Our thinking was stick to tried and true and do nothing new, innovative, or creative – or, give a new agency the chance to cone in with a different perspective and see if they can do what the specialist agency.
Agency Evaluation Checklist
- What metrics are they focusing on? If it isn’t cost per lead, conversions rates, and focus on lead capture forms, phone calls, social media comments, or DM’s, then they are not covering all the bases.
- Are they conducting AB tests (multivariate testing)? Split testing campaigns is a very strategic or surgical way of evaluating the performance of an ad, landing page, or campaign to optimize it for better performance.
- Do they provide insights or just reports? I find it simply lazy to just provide a report without any context or insight. Providing a report is putting all the work on the client when it should be the expert’s job to digest and interpret the data and provide guidance for next steps.
- Are they proactive? Do they reach out to. you with new ideas or things they want to try? Do they provide any market information such as influence from current market conditions?
- If you are vetting a NEW agency, ask if they can provide a free sample ad, ask to see their landing page templates and as what the conversion for them are, ask them to show you what they deem a successful campaign is. Here, you have to use your own judgment, but, if you have ben working with them for a while, you can accurate evaluate their performance over the course of 3-6 months. If your CPL seems to get higher, or your conversions are dipping, then it is time to do an audit.